DELIA BONFILIO – FOUNDER
THE BONFILIO DESIGN STORY
Hi, I'm Delia – born and raised in Queens, New York, with an innate interest in art. At the age of thirteen, I entered an art competition and was selected along with four other NYC students to travel to Japan with our art teachers as delegates of the Asia Society to promote goodwill through art. This incredible experience in using art as a communication tool, set the tone for my career to follow.
I graduated from Pratt Institute with a BFA in Communication Design and soon after became Senior Designer at News Communications – a company that owned 14 newspaper publications at the time. A few years later, I joined Jobson Publishing as an Art Director. During this time, I also began to build a side business, designing logos and promotional materials for various small to mid-sized businesses.
In 1998, Bonfilio Design was launched and operated from a small studio in the heart of NYC’s Union Square. The studio went on to create the NYC 2000 logo for the City of New York, and branded the Millennium Celebrations that occurred throughout the year – including the famed New Year’s Celebration in Times Square. Since then BD's work has adorned products and promotional materials for many well-known brands and organizations including Jose Cuervo, Diageo, PepsiCo, Godiva Chocolatier, Igloo Products, The Big East Conference and Channel Islands Surfboards.
In 2012, I traded in the concrete jungles of NYC for a vibrant beach community in Southern California. The proximity to the water and naturally beautiful environment provides the ideal backdrop for me to focus on my work and my clients.
ADVOCACY & THE TRANSITION TO A CRUELTY-FREE LIFESTYLE
A long-time animal lover, I became an active advocate in 2003 – protesting, volunteering, and going on a few rescue missions with my sister. Over the years I've worked pro-bono for a variety of animal welfare organizations. As I learned about the various ways we harm animals for human benefit, I gradually made different choices both personally and professionally, moving towards a more compassionate lifestyle. A pescatarian for 7 years and vegetarian for 2, I transitioned to a cruelty-free lifestyle in 2014 (after seeing “The Ghosts in Our Machine” – a sad, yet beautiful, documentary that brings wider attention to animal cruelty through the use of film and photography). This ethically minded ethos has naturally carried over to my business. The tagline DESIGN WITH PURPOSE not only speaks to my creative approach – it speaks to the kind of projects and clients I love to work with.