Big East Men’s Basketball Tournament

We redesigned the Big East Tournament logo in 2014 and it remained the same until 2017 when the organization wanted to commemorate their 35th anniversary at Madison Square Garden with a special anniversary logo. Since then, the logo has evolved a bit, continuing to highlight the MSG connection. In 2022, we integrated a graphic element to honor their 40th anniversary at MSG.

Each we we start by setting the tone for the visual language of the event with the design of the program cover and tickets. That language is then carried out to the rest of the marketing materials, digital assets, and signage for a cohesive look throughout the event.