Heather Landex, Food Saftey Expert | Sell Sheet Redesign

Heather Landex is on a mission to encourage the food service industry to offer safe options to everyone – people with allergies, health conditions, food intolerances or preferences. She’s a food safety auditor, consultant, and author of “Inclusive: The New Exclusive – How the Food Service Industry Can Stop Leaving Money on the Table.”

We redesigned (above) her original promotional flyer (below), making it more impactful, readable and easier to understand by rearranging the information, changing the hierarchy and using bold, alarming colors and text.

“...my flyer is my favorite, most agile bit of good old fashioned marketing, with modern edginess. I give it out like candy.” – Heather Landex