EVENT BRANDING: Big East Conference

The Big East, a collegiate athletic conference, contracted us to redesign, update, and bring some cohesion to their Basketball Tournament logos. Since then, we’ve created logo designs and dozens of branded components to promote their programs and events – both online and off.

SERVICES: Logo Design, Branding, Ticket Design, Program Design, Digital and Print Advertising, Social Media Content and Cover Images, Posters, Banners, Directional Signage

Big East Basketball Championship Logos BEFORE

Big East Basketball Championship Logo (Before)

Big East Basketball Tournament Logo Makeover


35th Anniversary Logo | Women’s Basketball Tournament moved Milwaukee | 2019 Men’s Basketball Logo

I wish there was a hallmark card that expressed my good fortune and appreciation for working with Delia Bonfilio for the past six years. She is a true designer in every way. She has the ability to listen to a client’s direction, although it may not be coherent, and translate it to visually communicate a client’s brand story in a short period of time.

Besides being a talented designer, equally important for me is to work with a designer I can count on, someone who is reliable, consistent, someone who can manage and listen to my needs. Yes, the someone is Delia.

When the BIG EAST Conference reconfigured in 2013 and the season had already begun, we had barely a minute to provide ten collegiate schools with brand guidelines, program logos and advertisements. I cannot imagine my first year, let alone my first month, without Delia’s partnership and creativity. – Ann Crandall, Chief Marketing Officer (2013-2019), Big East Conference

Women’s Basketball Tournament Tickets

Basketball Tournament Program Covers

Digital Advertisements

Social Media Content

Facebook and Twitter Cover Images

Banners, Backdrops and Signage

Logos for various Big East tournaments and programs

Design options and the evolution to final logo design.