PHASE ONE: Design Explorations
Phase One of a branding or package design project has two parts - A: Discovery and B: Design Explorations. Discovery includes absorbing the client’s objectives and goals, analysis of the competition, and perhaps a mood board presentation to focus in on a visual language. Design Exploration is where we put our talent, creativity, and experience to work in creating a range of eye catching, strategic solutions. Brands and organizations with in-house creative teams find value in these explorations as they bring a fresh perspective that the team can build upon and expand.