PHASE ONE: Design Explorations

Phase One of a branding or package design project has two parts - A: Discovery and B: Design Explorations. Discovery includes absorbing the client’s objectives and goals, analysis of the competition, and perhaps a mood board presentation to focus in on a visual language. Design Exploration is where we put our talent, creativity, and experience to work in creating a range of eye catching, strategic solutions. Brands and organizations with in-house creative teams find value in these explorations as they bring a fresh perspective that the team can build upon and expand.


Jose Cuervo 1800 Ultimate Margarita Mix Label Design Exploration and Final Design

Diageo - The Club Pre-Mixed Cocktails Label Design Exploration and Final Design

Growers Brands Logo Design Exploration and Final

Fairway Market Juice Label Design Exploration and Final Design

Bella Bronze Sunless Tanner Package Design Exploration and Final Design

Bathtub Gin Logo Design Exploration and Final

PepsiCo - Sierra Mist Mojito Flavor Extension Design Exploration and Final Design

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PepsiCo - Aquafina Line Redesign and Line Extension Design Exploration

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PepsiCo - Strawberry Frappuccino Flavor Extension Design Exploration

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Wholesome Live Sweetly Package Design Exploration