Branding | World Animal Day
Naturewatch Foundation has been speaking out on behalf of animals for over 25 years. In 2015, we helped them to rebrand one of their campaigns – World Animal Day, to raise the status of animals around the globe.
To achieve this, they encourage animal welfare organizations, community groups, youth and children’s clubs, businesses and individuals to organize events in celebration of World Animal Day. Involvement is growing at an astonishing rate and it's now widely accepted and celebrated in a variety of different ways in many countries, with no regard to nationality, religion, faith or political ideology. Participation in World Animal Day will continue to grow until it reaches and connects animal advocates in all corners of the world. It's something that everyone can join in with, whether they are part of an organization, group, or an individual.
Events are organized under the World Animal Day Umbrella by being publicized on the website and advertised using their logo. Global branding effectively ties all events together. It’s particularly helpful to grass roots groups who struggle to attract media attention in order to raise awareness of their work and fund-raise. Each year the logo becomes more widely recognized as a brand that unites the animal welfare movement - firmly establishing itself as a platform for raising the status of animals.