Igloo Outdoors | Brand Identity Design

Igloo Outdoors was an experimental sub-brand of Igloo Products in partnership with North Pole. Their line included a range of products such as sleeping bags, camping tents and chairs, all offering built-in insulation features. For this brand identity design, we created a graphic using the Igloo Products symbol under a tree to convey a camping scenario and their logotype paired with a complementary font.