Godiva Chocolatier | Home Entertainment Collection | Package Redesign

In 2011, we redesigned Godiva's Home Entertainment Collection which included their line of biscuits, coffee, and cocoa. It was an extensive process that included a competitive analysis, a design study using Godiva’s existing brand equities, explorations of an ownable color palette and photographic tone. The idea behind the background pattern in the final design, which utilizes some graphic elements from their previous design, was a reference to the delicious aromas of the products.