PACKAGING GRAPHICS | PACKAGE DESIGN
Poparazzi Kettlecorn | Packaging Design
After three months of extensively researching graphic design firms in the country, I chose Bonfilio Design. As a client, I was very demanding, but Bonfilio was always easy to work with. Their creative talents for developing visually stimulating materials are superior. My distributors recommended it to 750 stores purely based on the package design. Working with Bonfilio was a positive experience with great results. – Dennis O’Connell, Poparazzi
Package label design BEFORE
This entrepreneurial brand in Southern California had changed their name to Poparazzi and needed help rebranding their package design. The client wanted something that would communicate the fun, unexpectedly decadent taste of this salty-sweet popcorn and stand out from the other snack bags on the shelf. The final design was printed on a foil bag with some of the reflective foil showing through, giving the burst behind the brand name a look that conveys the pop of flavor as well as the flash of a light bulb – as a nod to the new name.