American Federation for Animals | Corporate Identity

For the American Federation for Animals, I developed a logo for a new umbrella organization created to bring cohesion to the highly diverse U.S. animal protection movement. Because the organization’s role is to serve as a neutral, unifying force among thousands of animal welfare groups, the identity needed to convey balance, credibility, and shared purpose. I designed a clean, symbolic mark that integrates animal imagery within the letterforms, creating a visual identity that is both distinctive and mission-driven, and establishing a strong foundation for the organization’s public presence.