WORK : MARKETING COLLATERAL

Bar 515 | Time Out NY | Print Advertising Design

Advertisement for Bar 515 on Third Avenue, featuring a graphic with the text 'Meet us at 5:15' and a partial image of people sitting with drinks, with details about the bar including phone number and website, and a special offer for a free drink.
Advertisement for Bar 515 in NYC with Three women enjoying drinks together at a social gathering, with a large colorful cocktail in the center.
Advertisement for Bar 515 A person wearing a blue-striped shirt placing a small note into a jacket pocket. The note reads, "meet me at 5:15." A portion of an orange and white flyer from Bar 515 is visible, providing location details and drink offers.
Advertisement for Bar 515 in NYC, inviting people to meet at 5:15, showing a woman holding a martini in a bar full of people.
Advertisement for Good Cheer and Good Beer at Bar 515 featuring a red and white color scheme with snowflake designs. It advertises coming in from the cold with the bar's address and mentions bar, grill, and DJ services.
Flyer for Bar 515 located at 515 Third Avenue with phone number 212-532-3300. Promotes eating and drinking at the bar, with a background image of a woman and a man in an intimate setting.

Bar 515 was a Midtown Manhattan bar known for drawing a young professional crowd after work, particularly for happy hour. The challenge was to create an advertising campaign that felt memorable, sophisticated, and closely tied to the bar’s name and personality.

My team developed the campaign around the tagline “Meet us at 5:15”—a simple invitation that cleverly connected the bar’s name with the end of the workday and the start of happy hour.

The campaign ran for more than a year across local publications, including Time Out New York, with additional creative developed for the magazine’s special Holiday and Sex issues. The result was a flexible print advertising concept with a distinctive voice that helped position Bar 515 as a go-to Midtown destination for drinks after work.