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Better Food Foundation | 2022 Annual Report

Annual Report Cover for Better Food Foundation with A diverse table of food with bowls of salads, dips, and snacks at a community gathering or buffet.
2022 Annual Report for Better Food Foundation Table of Contents page with an image of a vegetable salad on the right side.
Page from 2022 Annual Report for Better Food Foundation with A woman with long dark hair, glasses, wearing a dark blue top and pink jacket, smiling outdoors.
Page from 2022 Annual Report for Better Food Foundation with Group of young people dining in a bright, modern cafeteria with large windows and wooden accents, with an image of fresh vegetables.
Page from 2022 Annual Report for Better Food Foundation with A person chopping vegetables on a wooden cutting board with various colorful vegetables and herbs around.
Page from 2022 Annual Report for Better Food Foundation discussing a pilot program for plant-based menus in NYC public hospitals, with images of a panel and a woman speaking, and quotes from Philip DeMaio and Samantha Morgenstern.
Page from 2022 Annual Report for Better Food Foundation with a title "Serving Up Plants by Default," discussing plant-based defaults in university dining halls, with a photo of a cafeteria area and food items labeled 'Green Olives' and 'Tofu'.
Page from 2022 Annual Report for Better Food Foundation showing data and analysis of plant-based and meat dishes served at Tulane and Lehigh, including pie charts, survey responses, and photos of salads and food stations.
Page from 2022 Annual Report for Better Food Foundation with Top-down view of a group of people sharing a meal with various salads, pizza, snacks, and dishes on a wooden table.
Page from 2022 Annual Report for Better Food Foundation discussing the impact of NYC hospitals' pilot program and the partnership with Washington DC Veg Restaurant Week, including a photo of the San Diego skyline at sunset.
Page from 2022 Annual Report for Better Food Foundation discussing a campaign to promote plant-based milks in coffee shops, featuring images of cartons of plant-based milk and a person pouring coffee.
Page from 2022 Annual Report for Better Food Foundation with Salad bowls with colorful vegetables on a buffet table.
Page from 2022 Annual Report for Better Food Foundation with Greenhouse filled with lush green plants and overhead lighting for growth
Page from 2022 Annual Report for Better Food Foundation with 'Greener by Default Brand Becomes New Organization' and the logo of Greener by Default.
Page from 2022 Annual Report for Better Food Foundation featuring a group photo of five women and a table with books and pamphlets, and statistics about media coverage and audience reach in 2022.
Page from 2022 Annual Report for Better Food Foundation with Group of people putting their hands together in a circle, outdoors, symbolizing unity and teamwork.
Page from 2022 Annual Report for Better Food Foundation highlighting Vegan SoulFest. The text discusses Vegan SoulFest and features co-founders Najha Wright-Brown and Brenda Sanders.
Page from 2022 Annual Report for Better Food Foundation announcing BFF's new storytelling platform, FlipIt, focusing on plant-forward thinking, with colorful graphics and text about the initiative.
Page from 2022 Annual Report for Better Food Foundation with a Financial report showing total expenses of $2,091,216 with pie chart sections for programs, grants to partners, and fundraising & admin.
Page from 2022 Annual Report for Better Food Foundation with A thank you message to supporters with a list of individual and organizational supporters on a green background, beside a photo of two bulls touching noses on green grass.
Back Cover from 2022 Annual Report for Better Food Foundation showing a large lettuce, with a dark background on the left side and an orange background on the right side with the foundation's contact information and logo.

Better Food Foundation is a nonprofit organization working to shift food culture toward more plant-based choices. Through behavioral strategies, research, and institutional partnerships, the organization helps make foods that are better for people, animals, and the planet easier to choose.

For its 2022 Annual Report, I designed a 21-page digital publication using Better Food Foundation’s established brand guidelines. The goal was to organize the organization’s programs, research, accomplishments, and impact into a clear, engaging visual narrative.

The finished report combines strong editorial hierarchy, photography, data, and branded graphic elements to make complex information easy to navigate while reinforcing Better Food Foundation’s mission and visual identity.