Better Food Foundation | 2023 Annual Report

Better Food Foundation works to shift food culture toward plant-based choices through behavioral science, institutional change, advocacy, and public engagement. Its 2023 Annual Report also highlights the organization’s growing impact through initiatives including DefaultVeg and FlipIt, along with major partnerships, media coverage, and 2024 program priorities.

For the 2023 Annual Report & 2024 Highlights, I worked within BFF’s newly developed brand identity and guidelines to create a cohesive editorial system that could accommodate a wide range of content—from program accomplishments and campaign photography to research, media coverage, financial information, and supporter recognition.

The new visual language comes through in the report’s bold teal and coral palette, modular graphic elements, rounded imagery, strong typography, and recurring brand patterns. I used those elements flexibly throughout the 17-page publication to create variety while maintaining a consistent visual rhythm. A simplified financial summary and other information-heavy sections were also designed to make complex content easier to scan and understand.

The result is a bright, engaging nonprofit annual report that puts Better Food Foundation’s new identity into action while making its research, advocacy, and measurable impact accessible to donors, partners, and supporters.