Big East Celebrates 50 Years of Title IX

To commemorate the 50th anniversary of Title IX, the BIG EAST Conference created a year-long initiative celebrating the impact of the landmark legislation on women’s athletics.

I designed the “50 Years of Title IX” anniversary logo to feel celebratory, contemporary, and firmly connected to the BIG EAST brand. The balanced typographic treatment reinforces the idea of equality, while the overall mark was designed to work flexibly across a wide range of conference applications.

The identity became a visible part of the BIG EAST’s 2022 celebration, appearing throughout the regular season and across all 12 women’s championships. It was used on court graphics, venue signage, apparel, digital and social media, video boards, and other event materials, creating a cohesive visual thread across the conference’s Title IX programming.