WORK: LOGOS / IDENTITIES

Big East Serves | Logo Design

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Big East Serves is a conference-wide initiative highlighting the commitment of Big East member schools to leadership, community service, and wellness.

I designed the logo and supporting visual identity to give the program a recognizable presence while staying connected to the larger Big East brand. The identity needed to feel energetic, positive, and flexible enough to work across social media, event graphics, and other promotional materials—helping unify a wide range of service-focused initiatives under one cohesive visual system.

Social Media Graphic of A female basketball player in a white DePaul jersey dribbles a basketball during a game, closely guarded by an opponent, with spectators in the background.
Social Media Graphic for Big East Serves with A young woman and a boy reading a colorful book together in an indoor setting.
A Social Media Graphic noting Wednesday, March 11, 2015, with a basketball being held by hands and the text promoting Big East Conference service day.