Casa Coqui | Communication Strategy and Digital Content Creation

Casa Coqui was a vegan Puerto Rican restaurant concept in Southern California with an established logo, website, and professional food photography, but needed a stronger communication strategy to bring the brand together and build a more consistent digital presence.

I helped reshape the brand’s social media visuals and digital content, creating a bolder, more cohesive look and developing targeted marketing ideas for holidays, events, and ongoing promotions. I also conducted a website audit, identifying opportunities to better communicate Casa Coqui’s personality, plant-based offerings, and unique point of view.

Because the original website was difficult for the client to update quickly, I ultimately rebuilt it in Squarespace, creating a more flexible site they could easily manage themselves. The project brought strategy, content, social media, and website design together into a more unified digital presence for the growing vegan food brand.