Center for Jewish Food Ethics | Corporate Identity

The Center for Jewish Food Ethics (CJFE) helps Jewish communities align their food practices with Jewish values while addressing the impacts of factory farming on animals, people, and the planet. The organization promotes more humane and sustainable food systems, including making plant-based foods the default in communal dining.

CJFE emerged from the merger of Jewish Veg and the Jewish Initiative for Animals (JIFA), bringing together two established organizations under a new name, mission, and visual identity. I developed the corporate identity and logo to give the new organization a distinctive presence while visually connecting its Jewish roots with its focus on food ethics.

The logo combines the recognizable geometry of the Star of David with a food-related graphic element, creating a compact symbol that brings Jewish identity and food together in a single mark. The vibrant green, violet, and blue palette gives the organization a contemporary, optimistic feel while helping distinguish it from more traditional religious and nonprofit identities.

The result is a bold, approachable identity that reflects CJFE’s work at the intersection of Jewish ethics, plant-based food, animal protection, sustainability, and community change. The branding was also developed to work cohesively across the organization’s website and broader communications as it established its new identity.