Channel Islands Surfboards | Demo Tour 2013

Channel Islands Surfboards created its annual Demo Tour to give surfers the opportunity to try new board models in the water at stops along the East and West Coasts. For the 2013 Demo Tour, I developed a bold visual identity that could work across a large and constantly changing series of event communications.

The design uses oversized condensed typography, Channel Islands blue, black, and high-contrast accent colors alongside surfboard and athlete photography. A strong vertical “Demo Tour” treatment became a recognizable graphic device that could be adapted across the master tour poster, web banners, individual location announcements, and social media graphics.

I also created a series of CI Models on Tour graphics highlighting individual surfboard models, giving each board its own visual personality while keeping the campaign connected as a whole. The resulting event branding system was flexible enough to accommodate different products, tour dates, locations, and sponsors while maintaining a consistent look throughout the season.