WORK : MARKETING COLLATERAL

Channel Islands Surfboards | Fin Brochure Design

Close-up of a surfboard with a teal background and white and red hexagonal pattern, showing logos and text including 'Made in the U.S.A.' and 'Channel Islands Surfboards by Al Merrick'.
Close-up of a person's hand holding a black marker and drawing a fin shape on a sheet of paper with handwritten dimensions and notes. The background features a landscape with water, trees, and distant mountains.
A surfboard with three fins is floating on water near a rocky shoreline, and a different surfboard with three fins is resting on the water, all with a cloudy sky in the background.
A catalog page displaying surfboard accessories including different colored traction pads, hexagon-shaped cords/leashes in various colors, and backpacks in camouflage and bright colors.
A person surfing on a wave with water splashing around them, overlaid with stylized hexagon shapes and the words 'FREEDOM'. There is text indicating this is related to Channel Islands surfboards and the brand Al Merrick.
A collage of images and text about fins used in board sports. The left side shows a close-up of a person's hand holding a fin, with a wooden textured background and descriptive text explaining the history and design of fins. The right side features a
Colorful illustrations of surfboards in various sizes and colors including yellow, green, pink, red, blue, and black, with specifications and made in the USA labels. A partial view of a person surfing with a surfboard on water is visible in the botto
Colorful display of surfboard fins arranged in rows, showcasing various sizes and colors including black, green, pink, and blue. The display includes details about each fin's dimensions and features.

Channel Islands Surfboards needed a brochure that could do more than showcase its fin collection—it needed to help surfers understand the differences between fin designs, specifications, and performance options.

I designed a visually driven product brochure that combines technical information, surf photography, product imagery, and editorial storytelling within the established Channel Islands brand. Clear hierarchy and detailed product layouts make it easy to compare fin options while keeping the experience energetic and visually engaging.

The result is a piece of print marketing collateral that functions as both a sales tool and a useful product guide, bringing technical content and surf culture together in one cohesive publication.