Channel Islands Surfboards | Hex Cord Brand Identity Design

Channel Islands Surfboards developed the Hex Cord as a new surf leash designed around a hexagonal cord profile intended to kink, stretch, and drag less than a traditional cylindrical cord. The product needed its own recognizable identity while still feeling unmistakably connected to the larger Channel Islands brand.

I created the Hex Cord logo and product identity by building the product’s defining feature directly into the name. The circular “O” in CORD was replaced with Channel Islands’ familiar hexagonal shape, creating a simple visual connection between the product name, its construction, and the parent brand.

The result is a compact, highly recognizable identity that communicates the product idea without unnecessary decoration. The mark was designed to work effectively across packaging, product graphics, and close-up branding applications, giving Hex Cord its own presence while remaining firmly within the Channel Islands Surfboards visual family.