Gavitt Tip Off Games

The Gavitt Tipoff Games were an annual early-season men’s college basketball series bringing together teams from the BIG EAST and Big Ten Conferences. Launched in 2015, the series featured eight matchups each year and was named in honor of Dave Gavitt, founder of the BIG EAST and an influential figure in the history of college basketball.

I created the event branding to give the series a distinct identity while visually connecting two established collegiate conference brands. The design needed to feel appropriate for a high-profile national basketball event while also honoring the legacy behind its name.

The identity provided a cohesive visual presence for the Gavitt Tipoff Games across event promotions, broadcast-related graphics, and other marketing communications throughout the series.