Godiva Chocolatier | Chocolots Package Design

Chocolots was a seasonal snack product developed by Godiva Chocolatier for Sam’s Club, combining popcorn and pretzels with indulgent drizzled chocolate. Originally introduced during the design process as GDV, the product needed packaging that could feel unmistakably Godiva while standing apart from the brand’s traditional boxed chocolates.

We explored multiple packaging design directions before developing the final concept, which centered on an expressive chocolate-drizzle pattern created using actual melted chocolate. The organic texture gave the package a more tactile, appetite-driven quality while reinforcing the indulgent nature of the product.

The result was a playful extension of the Godiva brand—premium enough to maintain its luxury positioning, but bold and approachable enough for a casual seasonal snack sold in a mass-retail environment.

The Phase 1: Design Explorations (below) led to the final design (above).