WORK : PACKAGING

Godiva Chocolatier | Home Entertainment Collection | Package Redesign

GodivaHomeEntertainmentPackageDesign.jpg

American Package Design Award Winner from Graphic Design USA.

Godiva Chocolatier’s Home Entertainment Collection included biscuits, coffee, and cocoa products that needed a more cohesive, contemporary packaging system while still feeling unmistakably Godiva.

I led an extensive package redesign process that began with competitive research and an exploration of the brand’s existing visual equities. From there, we developed directions for an ownable color palette, photographic style, typography, and graphic elements that could work consistently across multiple product categories.

Assorted Godiva chocolates and biscuits packaging, including boxes, tins, and assorted flavored chocolates.
An array of various biscuit packages and baked goods arranged in a grid, with a legend on the left listing biscuit brands and descriptions.
A packaging comparison sheet for biscuits (tin), shows various biscuit tins and boxes from different manufacturers, including Gosha, Fisco, and others, with some tins open revealing cookies inside.
Collection of various Godiva chocolates and cocoa products, including chocolate bars, truffles, cocoa powder, and containers of hot chocolate in colorful packaging.
Composite image of coffee brands and packaging, with a list of coffee brands and descriptions on the left side. The brands include Starbucks, Illy, Peet's Coffee, Gaviia Kaffe, Gevalia Kaffe, Coffee Masters, Whole Foods 365, Rocamoj, and Golden Coffe
A collage of 16 different patterned design samples in various shades of brown, beige, and gold, with some featuring floral, dotted, linear, and textured patterns. The collage includes the GODIVA logo with a horse and rider, and text indicating explor
Color palette chart with square samples of textured and graphic patterns in shades of gold, brown, red, green, black, and beige, labeled as part of Godiva's exploration of existing equities.
Color palette chart with various shades organized in a grid, labeled 'Godiva' and 'Ownable Color Exploration,' indicating a range of colors including gold, brown, pink, purple, blue, green, and beige, with some colors having metallic or earthy tones.
Color palette chart featuring colors and patterns inspired by Godiva chocolates, including themes like biscuits, coffee, cocoa, and various decorative designs.
Collection of colorful abstract pattern samples from Godiva's exploration of existing equities and ownable color palette 2, including textures in pink, beige, red, peach, yellow, blue, green, and purple.
Collage of various chocolates, truffles, and desserts with the GODIVA logo and the text 'Exploration of Photographic Tone'.
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Preliminary sketches (above) and first round of digital concepts (below).

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An assortment of Godiva chocolates and biscuits in orange packaging on a dark wooden surface.
Four cans of Godiva hot cocoa in different flavors, including caramel, dark chocolate, and milk chocolate, placed on a dark wooden surface.
A box of Godiva coffee coffee capsules and several capsules next to it on a dark wooden surface.

The final design builds on familiar Godiva brand cues while giving the collection a more unified premium presence. A flowing background pattern, developed from elements of the previous packaging, was used to suggest the rich aromas of coffee, cocoa, and baked goods while creating a distinctive visual thread across the line.

The redesign earned an American Package Design Award from Graphic Design USA, recognizing the collection’s combination of brand continuity, shelf presence, and cohesive packaging design.