Greener By Default | 2023 Annual Report

Greener By Default is a nonprofit organization helping businesses, universities, healthcare institutions, conferences, and restaurants make plant-based food the default while preserving diners’ freedom to choose. Its work applies behavioral economics to food policy to support sustainability, public health, inclusivity, and carbon reduction.

For the organization’s 2023 Annual Report, I designed a clear, engaging editorial system that brings together its research, accomplishments, partnerships, and impact in an accessible visual format. The challenge was to organize all of the information while keeping the report approachable, easy to navigate, and consistent with Greener By Default’s established brand.

The finished annual report combines strong hierarchy, photography, data, and branded graphics to help communicate both the scope of the organization’s work and the measurable impact of making plant-based choices easier.