Greener By Default | 2023 Annual Report

Greener By Default is a nonprofit organization using behavioral science to make plant-based food the default in institutional dining while preserving freedom of choice. In 2024, the organization expanded its reach significantly—working with three times as many institutions as the previous year and extending its work internationally.

For the 2024 Annual Report, I built on the visual language established in the previous year while creating a fresh editorial approach for a new set of accomplishments, partnerships, and measurable outcomes. The challenge was to organize a substantial amount of information into a concise, highly visual report that remained easy to scan and consistent with Greener By Default’s established brand.

The design combines bold typography, large-scale food and event photography, partner logos, custom icons, strong statistical callouts, and the organization’s signature blue-to-teal palette. Key achievements—including partnerships with 23 institutions and plans to expand plant-based defaults across more than 600 U.S. hospital accounts—are given added visual emphasis so the impact is immediately understandable.

The finished report turns research, institutional partnerships, and program results into a clear, engaging piece of nonprofit annual report design that helps Greener By Default communicate its growing reach and momentum.