Heather Landex, Food Safety Expert | Sell Sheet Redesign

Heather Landex is a food safety auditor, consultant, and author helping restaurants and food service businesses become more inclusive of customers with allergies, food intolerances, celiac disease, plant-based diets, and other dietary needs. Her work helps businesses reduce risk while creating better experiences for a wider range of customers.

Heather came to me with an existing promotional flyer packed with valuable information—but too many messages were competing for attention. I redesigned the sell sheet to create a stronger hierarchy, make the key benefits immediately understandable, and give her expertise and services a more professional, compelling presentation.

The redesign reorganizes the content into clear sections, strengthens the calls to action, and integrates Heather’s credentials, book, photography, and QR code within a bold, cohesive visual system. The result is a much more effective piece of marketing collateral—easier to scan, easier to understand, and designed to get the attention of busy restaurant owners and food service professionals.