Igloo Outdoors | Brand Identity Design

Igloo Outdoors was an experimental sub-brand of Igloo Products, developed in partnership with North Pole for a line of insulated outdoor products including sleeping bags, camping tents, and chairs. The identity needed to feel connected to the established Igloo brand while clearly signaling a new focus on camping and outdoor recreation.

I developed the logo and brand identity by incorporating Igloo’s familiar symbol into a simple outdoor scene. Placing the mark beneath a stylized tree created an immediate association with camping and nature while preserving a strong visual link to the parent brand.

The logo was paired with a complementary Igloo Outdoors wordmark and adapted for use across product packaging, including sleeping bags and other insulated camping products. The resulting identity feels rugged and practical while remaining recognizable as part of the broader Igloo visual family.