Big East Men’s Basketball Tournament | Logo Makeover

The Big East Men’s Basketball Tournament is held in New York City at the famed Madison Square Garden which became a subtle but intentional element in the 2014 logo redesign. 2017 marked 35 years at MSG as reflected in the anniversary logo showcasing the distinguishable building. Since then, the logo design has evolved to have the graphic of MSG take center stage.

Other services for the Big East Conference include: the redesign of the Women’s Basketball Tournament logo and a wide variety of marketing assets (both digital and printed) including program covers, ticket designs, advertisements, signage, merchandise, and social media graphics.