LOGO DESIGN | IDENTITY DESIGN | BRANDING
Big East Women’s Basketball Tournament | Logo Makeover
The Big East Women’s Basketball Tournament logo was redesigned in 2014 following (and in step with) the redesign of the Men’s Basketball Tournament logo, using the host city’s skyline as a graphic element in the design. In 2017, when the Tournament changed the venue to Milwaukee, we revised the skyline in the logo to reflect the move.
Other services for the Big East Conference include: the redesign of the Men’s Basketball Tournament logo and a wide variety of marketing assets (both digital and printed) including program covers, ticket designs, advertisements, signage, merchandise, and social media graphics.