WORK: LOGOS / IDENTITIES
Mascia Development | Logo Redesign & Brand Identity Refresh
Mascia Development/Management is a New York City real estate development and property management company. The existing logo already had a recognizable architectural concept, but the identity needed to feel more polished, contemporary, and professional.
I refreshed the logo and brand identity by refining the typography, improving the letter spacing, and redesigning the dimensional M symbol to give it greater structure and visual impact. The architectural form incorporates window-like details, reinforcing the company’s connection to buildings, property development, and real estate.
Rather than abandoning the original idea, the redesign strengthens it—preserving familiarity while creating a cleaner, more confident identity better suited to a New York City real estate company.
The result is a more distinctive and professional real estate brand identity that feels current while maintaining continuity with the company’s previous logo.
LOGO BEFORE