Michele Sinai Incorporated | Brand Identity Design

Michele Sinai Incorporated is a textile design company specializing in bath and beach towels. The company needed an enduring brand identity that would feel refined and distinctive while also reproducing successfully as a small woven textile label.

I developed the logo and brand identity around the process of weaving itself. The initials M and S form the centerpiece of the mark, with the S flowing through and around the points of the M like a strand of thread passing through a woven structure. The overlapping forms create movement and dimension while making the company initials the primary visual signature.

A sophisticated palette of deep blue, soft blue, and warm bronze gives the identity a polished, timeless quality. The compact construction also allowed the mark to translate effectively from larger brand applications to the woven product labels sewn directly onto the towels, where legibility and simplicity were especially important.

The result is a refined textile brand identity that connects the company name, its product category, and the physical process of weaving in a single memorable mark.