WORK : EVENT BRANDING

New York Road Runners | NYC Half Marathon

Graphic banner for the NYC Half Marathon presented by Nike, featuring illustrations of runners, cyclists, and cityscape in purple, teal, and white colors, with logos of New York Road Runners and New York City Parks & Recreation.
Silhouettes of children kayaking, a mobile food cart with a vendor, three people riding a bicycle with a side cart, a music-themed tree, and a firework display.

The New York City Half Marathon, organized by New York Road Runners, takes runners through some of Manhattan’s most recognizable streets and landmarks.

For the event, I developed a series of custom graphics around a “Summer in the City” theme, drawing inspiration from quintessential New York experiences—from rowboats in Central Park and pretzel stands in Times Square to pedicabs, outdoor concerts, and open fire hydrants.

The illustrations became part of the event’s visual identity and were applied across signage, course graphics, environmental displays, and other race-day materials, creating a playful sense of place that celebrated both the energy of the marathon and the personality of New York City.

Start line for NYC Half Marathon with blue banners, tall buildings in the background, and a digital clock showing 7:04. Night is approaching in New York City.
Two blue and purple event banners for the NYC Half Marathon presented by Nike, featuring a stylized city skyline, musical notes on a tree, and a food cart.
A man wearing a yellow shirt with a marathon medal around his neck, holding a towel and a water bottle, standing in front of a blue event sign reading 'welcome to Battery Park nyc half marathon.' There are other people in the background of the busy o
A male marathon runner crosses the finish line at the NYC Half Marathon, with people cheering on the sides and a cityscape in the background.