WORK : EVENT BRANDING

NYC2000

NYC2000Logo.jpg

NYC2000 was created for the Mayor’s Office of the City of New York to brand the city’s millennium celebration and its landmark New Year’s Eve festivities in Times Square.

I developed a distinctive typographic logo that transforms the NYC2000 letterforms into a cityscape, with illuminated windows becoming falling confetti—a visual connection between New York’s skyline and the celebration happening below.

The identity became part of the city itself, appearing on Times Square screens, lamppost banners, taxi medallions, event promotions, and other citywide communications throughout 2000. My team also designed promotional materials for New York City’s Fourth of July celebrations and the Mayor’s private event, extending the NYC2000 visual language across a year of major civic events.

A person standing in the doorway of an airplane with the NYYC 2000 logo , displaying a colorfully painted nose and a cloudy sky background.
A streetlamp with two lights in front of the Empire State Building in New York City, with a banner advertising the NYC 2000 celebration and Millennium Capital.
Stage set up for a New Year's celebration in Times Square, with banners displaying "NYC 2000" and crowd gathered in front.
Event flyers for a July 3, 2000, summer concert at Times Square celebrating Rudy Giuliani as mayor and the American hero, featuring performers like Heather French Miss America 2000, Roshumba, Mya, Gloria Gaynor, Eddie Money, and Tito Puente Orchestra
NYC taxi license badge from 2000 issued by the City of New York Taxi and Limousine Commission, with the text "Licensed Taxicab" year 1999-2000, mounted on a yellow background.
Brightly lit outdoor sign in Times Square NYC with an illuminated sign displaying the NYC 2000 logo, surrounded by falling confetti and streamers, suggesting a celebration or event.
Billboard in Times Square with the NYC 2000 logo and a message saluting the American hero, part of a larger digital display.