Jose Cuervo Ultimate Margarita Mix | Neck and Label Design

We explored a range of neck and front label designs for Jose Cuervo’s 1800 Ultimate Margarita Mix (see below) that spoke to the heritage brand’s rich history and craftsmanship in producing quality tequila. The version with the fancy crow we named “Joe” was chosen to be developed further, refined and printed. “Cuervo” means “crow” in Spanish.