Diageo | The Club | Neck and Label Design

The Club was a brand of pre-mixed cocktails made by Diageo. Having two different label designs out in the market, the line was quite disjointed and they wanted to fix that while keeping some of the graphic equities they had in both. We explored a range of designs (below) that utilized old and new logotypes, an angle in the layout, an appetizing product shot, the use of black and color coding for the variety of flavors. The final design (above) incorporated the angle and logotype from one of the old designs and the black background color from the other design.