PepsiCo | Sierra Mist Flavor Extension | Label Design

Not long after rolling out Sierra Mist, the lemon-lime flavored soft drink line, PepsiCo asked us to explore an extension of their label design for the limited edition Mojito Splash flavor (below). The final design had the right amount of visual cues to communicate the minty mojito and citrusy flavors against the icy background texture, speaking to the cold, refreshing nature of the beverage.