PepsiCo | Starbucks Frappuccino Flavor Extension | Neck and Label Design

PepsiCo was releasing the first and only Starbucks Frappuccino beverage without coffee – Strawberries and Creme. They wanted it to be recognized as a part of their Frappucino line of products while also having some distinction as a caffeine-free product. We explored a wide range of options with varying levels of emphasis on the caffeine-free creme and developed the final design to have a much subtler distinction.