Pallante Design | Brand Identity & Logo Redesign

Pallante Design is an architecture and interior design firm that wanted to refresh its visual identity with something more distinctive, sophisticated, and representative of its work. Rather than abandoning the existing brand completely, the redesign needed to retain some of its established visual equity.

The original logo featured three simple bars. I used those forms as the starting point for a new logo and brand identity, adding dimension, perspective, and spatial relationships to transform them into three-dimensional architectural forms. The resulting symbol creates a stronger connection to architecture, interiors, space, and structure while remaining recognizable to existing clients.

The refreshed identity was extended across a coordinated stationery system and marketing brochure, creating a more polished and cohesive visual presence across Pallante Design’s communications.

The result is a contemporary identity that preserves the foundation of the original logo while giving Pallante Design a more memorable visual expression of its architectural and interior design expertise.