PepsiCo | Sierra Mist Flavor Extension | Label Design

PepsiCo introduced Sierra Mist Mojito Splash as a limited-edition flavor extension of its lemon-lime soft drink line. The packaging needed to distinguish the new variety while preserving the recognizable visual equities of the established Sierra Mist brand.

My team explored a range of label design concepts that built on the original packaging while introducing visual cues for the new flavor. Mint leaves, citrus imagery, color, and an icy background texture helped communicate the mojito-inspired taste and cold, refreshing character of the beverage.

The final design strikes a balance between brand continuity and flavor differentiation, giving Mojito Splash its own personality while keeping it clearly connected to the broader Sierra Mist product family.