Perplexing Puzzles | Brand Identity & Logo Design

Perplexing Puzzles is a brand of challenging wooden jigsaw puzzles made in the classic piece style and featuring distinctive “whimsy” pieces—custom shapes whose origins trace back to Victorian-era puzzle making. The client wanted the identity to acknowledge that history while still feeling contemporary and relevant to a modern audience.

I developed the logo and brand identity around the idea of mental challenge and discovery. The central symbol is a stylized brain constructed from a collection of whimsical puzzle-piece shapes, creating a direct connection between the product, problem-solving, and the satisfying complexity of completing a difficult puzzle.

The structured framing and warm, muted color palette give the identity a subtle vintage character, while the simplified illustration and bold typography keep it from feeling overly nostalgic or decorative.

The result is a distinctive puzzle brand that balances Victorian influence, craftsmanship, intelligence, and play, giving Perplexing Puzzles a visual identity that feels both historically inspired and contemporary.