Raw Living Kitchen | Brand Identity Design

Raw Living Kitchen, a plant-based food concept in Waynesville, North Carolina, centered on fresh, vegan food and locally minded living. They also offered veganically grown produce, herbs, and flowers, so the identity needed to feel connected to both food and the natural world.

The creative process began with explorations of ferns, sun imagery, hand-drawn vegetables, and subtle vegan symbolism. As the direction evolved, the client was especially drawn to the textured, illustrated produce—something with the warmth and character of a farmers market rather than a polished or overly corporate food brand.

The final logo pairs old etchings of of vegetables and herbs with clean typography, creating a balance between organic and contemporary. A subtle vegan reference is incorporated into the lettering, adding meaning without overpowering the design. The result is an approachable, distinctive identity that reflects fresh food, plant-based values, and the handmade spirit behind Raw Living Kitchen.