Vegan Linked | Logo & Brand Identity Design

Vegan Linked is a growing directory and media platform connecting vegan professionals, businesses, organizations, and members of the plant-based community. Its YouTube channel also features hundreds of interviews with vegan doctors, advocates, entrepreneurs, longtime vegans, and others sharing perspectives on plant-based living.

I designed the Vegan Linked logo and brand identity to visually express the idea of connection at the heart of the organization. The symbol is built from a series of bold V letterforms arranged in an interlocking circular pattern, creating three concentric rings that suggest a growing network of people, ideas, and resources.

Blue and green reference the colors associated with the international vegan flag while giving the identity a fresh, contemporary feel. The repeated V shapes create movement and visual depth, transforming a simple letterform into a distinctive symbol of community, collaboration, and the expanding vegan movement.

The result is a modern, flexible identity that gives Vegan Linked a recognizable visual presence across its website, video content, social media, and growing network.