WORK : EVENT BRANDING

Yonkers Hudson Riverfest

People gathering at a pier with a two-story pavilion and American flags, advertising the Yonkers, Hudson Riverfest on July 4th.
Banner celebrating the 110th anniversary of Yonkers Hudson Riverfest, held on July 4th, featuring fireworks, and encouraging attendees to enjoy the sights and sounds.
Map of Yonkers Hudson Riverfest with event locations marked in red and amenities such as restrooms, lost children, water, and information stations. The event features a main marketplace, community stage, balloon bounce, and fireworks.
A band performing on stage at the Yonkers Hudson Riverfest, celebrating the 110th anniversary of the Hudson Full Stream Alert. The stage has a large banner with event details and red, white, and blue decorations. The band includes four members, two p
Poster advertising the Yonkers Hudson Riverfest on July 4, 2002, with details about performances, activities, and event locations.

Yonkers Hudson Riverfest is a long-running waterfront celebration bringing music, food, entertainment, and community activities to downtown Yonkers along the Hudson River.

For this edition of the festival, I developed an event identity inspired by a nostalgic, patriotic, carnival-like aesthetic. The visual direction needed to feel celebratory and distinctly American while giving the large-scale community event a cohesive, recognizable presence.

I extended the branding across posters, banners, event maps, stage graphics, signage, and other promotional materials, creating a unified visual system that helped visitors navigate the festival while reinforcing the personality of the event throughout the waterfront.