Ted Spagna Project | Logo Design

The Ted Spagna Project was created to preserve, promote, and reintroduce the work of pioneering sleep photographer Ted Spagna, whose time-lapse sleep portraits explored the intersection of art, science, and human behavior.

As co-founder and creative director of the project, I developed the visual identity to give this extensive photographic archive a distinctive and cohesive presence across exhibitions, publishing, digital media, and promotional materials. The logo was designed to feel contemporary while remaining connected to the unusual visual language of Spagna’s work—creating an identity that could support both the artistic and scientific sides of the project.