The Painted Beach | Brand Identity Design

The Painted Beach is a collection of colorful, oversized beach towels by Michele Sinai Inc. The identity needed to capture the bold, playful personality of the towel designs while remaining versatile enough to work across product branding and small-scale textile applications.

I designed the logo and brand identity around a simple beach landscape built from layered, flowing bands of blue that suggest water and waves, paired with a small golden sun. The loose, graphic shapes give the mark a lighthearted, contemporary feel while echoing the saturated color and visual energy of the towels themselves.

Because the logo would appear on an embroidered product label, the design also needed to remain recognizable when reduced in size and translated from screen to fabric. The simplified forms and clean typography allowed the identity to retain its personality without becoming overly detailed.

The result is a cheerful, flexible consumer-product identity that connects naturally to beach culture, color, water, and summer while working effectively as both a brand mark and a functional textile label.